I was delighted to see in an article in this morning's New York Times by Natasha Singer that Representative James Morgan is sponsoring a bill that would eliminate ads for prescription drugs such as Viagra and Levitra. Another Representative, Jerrold Nadler, has introduced a bill called "Say No To Drug Ads." The bill unfortunately would not get rid of drug ads, but would eliminate deductions for advertising drugs as a business expense. At this point, drug companies spend about 4.8 billion dollars on drug advertising. This does not include all the advertising sent to doctors' offices. Some of those that came to my office included special tubes for mailing and other expensive, creative marketing devices. These always ended up in the waste basket and were ignored.
Only New Zealand and the U.S. allow drug advertising. I am always appalled when I see an ad saying pediatricians chose this or that drug. I called the F.D.A about one ad that was completely untrue and have just seen the ad a few times since then.
Many doctors are easily pressured by patients to write an Rx for drugs the patients have seen on TV. It does take time to research drugs and if money is more improtant than the patient's health, then an Rx may be easily produced. The side effects of a drug may not be evident until many patients have taken a drug and time may be important to show that there are problems. This has been true of drugs such as Vioxx that had to be taken off the market after bad side effects developed in patients. However, it took several years for this to happen.
Someday I hope all drug ads will be banned on TV or consumers will mute the ads and not pay attention to them.


